The Story of Cosmetics, released on July 21st, 2010 at storyofcosmetics.org, examines the pervasive use of toxic chemicals in our everyday personal care products, from lipstick to baby shampoo. Produced by Free Range Studios and hosted by Annie Leonard, the seven-minute film reveals the implications for consumer and worker health and the environment, and outlines ways we can move the industry away from hazardous chemicals and towards safer alternatives. The film concludes with a call for viewers to support legislation aimed at ensuring the safety of cosmetics and personal care products.

The film was made in close partnership with The Campaign for Safe Cosmetics a national coalition working to protect the health of consumers and workers by securing the corporate, regulatory and legislative reforms necessary to eliminate dangerous chemicals from cosmetics and personal care products.